I remember having the same kind of thought when I touched on the Fat Tire stranglehold in Orange County, but as we kept talking, he termed Mirror Pond Pale Ale as 'the Budweiser of Oregon' since it was now his 'All-Things-Being-Equal-I'll-Have-That' pick with a given draft list. I liked that terminology - what IS the Budweiser of Oregon?
Because, if we could take the stigma out of Budweiser for just a second, you need:
- A near-ubiquitous run in the immediate market (we're talking bars and non-official drinking locations like bowling alleys and restaurants, not brewpubs)
- Immediate name-recognition by beer lovers and neophytes alike
- You can have several without issue (abv and flavor both allow for that)
- It's not a beer that divides opinion - ordering a pitcher for the table would work out fine
Frankly, you'd be hard-pressed to find something better that Mirror Pond to fit the bill. Is there another one I'm missing? Or a different fallback option that you gravitate toward?
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